Squibb: Spectrocin-T, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> Excuse me. 0:06 >> Tickets, please. 0:09 All tickets. 0:10 Tickets? 0:11 You doing all right, mister? 0:16 >> No, sore throat. 0:18 I wish I'’d stayed in bed. 0:19 >> Maybe I can help-- try these. 0:21 Take it easy, huh? 0:25 >> ANNOUNCER: When a sore throat 0:27 has you wishing you'’d stayed in 0:28 bed, get first aid-- 0:29 Spectrocin-T from Squibb-- first 0:31 aid for minor sore throats due 0:33 to colds. 0:35 Now available without a 0:36 prescription with a painkilling 0:36 anesthetic doctors prescribe, 0:38 plus two antibiotics. 0:40 Spectrocin-T relieves the pain 0:42 fast. 0:43 >> Weren'’t you the guy with the 0:44 sore throat wearing the... 0:45 >> My throat feels better-- much 0:46 better. 0:48 Oh, and thanks for the 0:49 Spectrocin-T. 0:50 >> You'’re welcome. 0:52 I'’ve got just the thing for your 0:56 sore throat. 0:57 >> Thank you! 0:58 How did he know I have a sore 0:59 throat? 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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