SOUND ON THE MOVE
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Year Published: 1960s
Color: Color
Sound: sound
Description: Two 1960s commercials for RCA Victor products: a redesigned portable phonograph and the Mark 1 color television. The first commercial highlights the phonograph's portability and design features, showcasing various components and styles. The second commercial focuses on the Mark 1 television, demonstrating its advanced features, including the RCA Perma-chrome Victor-tube and remote control. Additionally, the text provides a brief history of RCA Corporation, founded in 1919, which became a leading electronics and communications firm, known for its innovations in radio and television under the leadership of David Sarnoff.
Transcription
[Music] the new line of portable photographs from RCA Victor really put sound on the move there are automatic monoral at attractive new prices in Stereo a totally new look with performance to match yes this is the portable line that swings the ICA Victor swing line series of portable stereo the speakers swing out and the changer swings down the new see-through cabinet design means a more compact unit when it's closed and more stereo separation when it's open and a special braking mechanism means smooth easy opening yes you can have a swinging time with this one the new 67 line also includes models with the custom look of component stereo even a model with amfm FM stereo tuner the first portable combination in RCA Victor's history with all of these features a revolutionary aluminum design makes this home entertainment package truly [Music] portable to make this new compa line of Portables possible RCA Victor began with an automatic record changer that has proved itself in performance and reliability the first step was to redesign the motorboard for greater portability and for more organized mounting of the amplifier controls the next step was to lower the silhouette and the new changer provides greater compactness in the whole portable line next was a new design of the changer controls the new look in controls includes a new speed selector new onoff reject lever and now a diameter selector with this selector the changer can repeat the last record and the arm will start at the beginning not at the 7-in position as in previous models the tubular tone arm design of 1965 is now used on all automatic Portables with an optional cost of less than $100 on the over $100 Portables there is an allnew Deluxe 4 piece true tubular tone arm that is engineered to give unsurpassed record care and excellent tracking stability the new design also includes a heavy turntable mat with a larger brushed aluminum insert there is also wider use of the newly styled Studio strobe changer with a new es cutchen that will be a standout in the store or in the home when designing for a lower silhouette RCA Victor Engineers also developed a new 45 RPM record spindle this new 45 spindle has no moving Parts it uses the main spindle mechanism for maximum reliability this 45 spindle is now included with all Changers regardless of price these are just the highlights of the new look and new design of portable victrola phonographs from RCA Victor the complete line of solid state portable phonographs the line that gives you the best look at sound on the move [Music] RCA Victor presents the mark one series of color television new television revolutionary in concept dramatic in performance the world's most automatic color television beautiful the new RCA permac Chrome picture tube maintains color uniformity during warm-up and operation no more turning knobs to keep color balance while the set is warming up this is color TV that's almost as easy to tune as a push button radio the Mark 1 has power tuning with the new touch bar tuner just touch the VHF side and you automatically get your next programmed Channel and notice no fiddling with a fine tuning knob as channels are changed in the Mark 1 fine tuning is handled electronically better than the human eye with built-in automatic frequency control using solid state circuitry and here's another industry first touch bar power tuning of UHF all channels from 14 to 83 can now be tuned just like VHF the Mark 1 provides 20 4 positions in groups of three to cover all UHF channels here again the magic of AFC electronically fine-tunes the UHF channels to return from UHF to VHF simply press the VHF side of the touch bar and the Mark 1 returns to the first programmed VHF Channel and now RCA Victor has automatic chroma control to maintain consistent color saturation from channel to channel how about remote control control for the Mark 1 well RCA Victor has it as an option on most models new Mark 1 remote control features onoff and volume exclusive RCA Victor tint and color controls and now for the first time in the industry remote tuning of both VHF and UHF channels yes this is truly total enjoyment television at its finest unsurpassed in Simplicity of operation when the set is first delivered the ER probably will have programmed it to stop at local channels but if not it isn't difficult to do behind this door is a VHF Channel selector knob turn it to any channel if you do not wish the power tuner to stop at this channel push in the fine-tuning ring and turn it to the left until the sound is muted when you release the fine-tuning ring this channel will be bypassed by power tuning if you want Power tuning to stop at a channel turn the fine tuning to the right until the picture appears continue tuning until Soundbars appear the moment you release the fine tuning ring AFC takes hold electronically and pulls the station into perfect tuning and UHF channels are programmed in the same way UHF allocations are such that in any area only one of three adjacent channels will be assigned AFC fine-tuning is Broad enough enough to tune to any one of the three other controls behind the door include a tone control a dial light brightness control and AFC disconnect in the lower part of the compartment are other controls which are used to initially adjust the set for best reception these include color and tint controls vertical and horizontal hold contrast and picture sharpness sometimes called video speaking once these controls are set to the broadcasting conditions of your viewing area Mark 1 color television convenience is yours at the touch of a button this is the Mark 1 new with power tuning of both VHF and UHF new with constant color uniformity with the RCA permac Chrome picture tube and new with AFC for automatic find tuning add to this total Sound by the use of a solid state amplifier with integrated circuit and doo cone speakers for sound rivaling many high-fi phonographs and we have the RCA Victor Mark 1 the world's most automatic color television
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