Something New on the Horizon

Duration: 8:18

Year Published: 1970s

Sound: sound

Description: Produced by the Dallas-based Bill Stokes Associates, this 1970s marketing film introduces product distributors to Munchos Corn Crisps, a new chip from Frito-Lay. Adopting the visual style popularized by Rankin/Bass Animated Entertainment, the stop-motion animation shows Father Time exploring Frito-Lay Snackland. Along the way, he explains the product’s development as well as consumer testing.