SMALL PACKAGES

Produced and directed by Hermann D. Tauchert, this Toyota Car promo from 1973 seeks to promote Toyota’s 1973 range of compact cars - "Great things come in small packages". Produced for Toyota Motor Sales USA, the film depicts various Toyota vehicles such as the Starlet, Corolla, Carina, Celica, Corona, and Land Cruiser driving around the United States. Additionally, the film seeks to emphasize the superior quality of Toyota cars and their practicality, the services offered at dealerships, and the work of the designers and engineers. Golden Gate Bridge, perhaps 1973 Toyota Celica ST (0:18). 1973 red Toyota Corona RT driving along freeway, San Francisco skyline in background (0:34). 1973 Toyota Celica ST trails Powell / Hyde Cable Car (0:38). Red Toyota Corona RT drives down Lombard Street (0:47). Corona RT and Celica ST on highway (0:53). Toyota Hilux pick-up truck rounds bend on desert road (1:19). Toyota Land Cruiser drives through desolate, arid desert landscape (1:24). San Xavier del Bac Mission Tucson, Arizona; various Toyota compact vehicles drive through Arizona arid landscapes (1:26). Royal Gorge Suspension Bridge in Canon City, Colorado (1:54). Spires of red sandstone stretch towards sky in Garden of the Gods, Colorado (1:59). Tire spins, sends snow into camera lens, perhaps Toyota Carina rounds bend of snow-covered road before landscape changes to covered bridge in rural area, city streets of perhaps New Orleans (2:27). United States Capitol building (3:18). Dulles International Airport (3:25). Times Square, Brooklyn Bridge, FDR Drive and New York City skyline in background (3:32). Aerial view newly manufactured cars driving off commercial freighter at Joyserv Marine Terminal (3:48). Interior of car, woman with 70s-era haircut, sunglasses adjusts dashboard; pulls into dealership (4:41). Aerial view perhaps Toyota Honsha Plant, Japan; interior of plant and different stages of assembly line: completed, painted car frames sent down line while workers add dashboard, mirrors (6:14). Toyota designers, engineers in design studios sketch out new models, test out color ways on 1973 Toyota Corolla (7:39). Safety testing: New cars tested under various conditions from frost, heavy rain etc; engineers chip away at windshield to check glass (8:33). Completed, tested compact cars drive onto freighter ship ready to be shipped across the world; Aerial view of ship crossing ocean (9:23). Toyota dealership manager inspects new cars on car carrier trailer (9:41). New cars arriving at port: cars go through car wash, waxing before employee places quality control sticker in inner window before delivered to dealership (9:59). Quality control test once car arrives at dealership: dealership employees thoroughly inspect compact car, motor, paint, battery, emergency flashers, cigarette lighters (10:58). Dealership employees from around the country wear red jackets with Toyota logo, attend service training session with Toyota engineers and learn ins and outs of caring for vehicles (11:54). 1970s Kenworth K100 Aerodyne COE truck with Toyota logo pulls into dealership parking lot "classroom on wheels" (12:24). Service clinic at one of the dealerships: car owners come to dealership and ask questions, check up on engine and learn how it performs (12:40). Engineers at automotive emissions lab thoroughly test engines (13:09). Parts depot at a Toyota USA distributor warehouse; POV from inside elevator riding through warehouse (13:58). Order processed in administrative office; man prepares cylindrical container with order and sends it through pneumatic tube; order then packaged at warehouse (14:07). Spark plugs laid out on demo table, Toyota dealer lectures to high school auto mechanics class (14:59). Toyota Corona outfitted for Los Alamitos High School Drivers Ed course (15:20). Montage everyday uses: Young couple drive Toyota Corolla away from dealership, woman packs groceries into trunk of her car, man slides building materials into Toyota Wagon, farmer unloads hay from pick-up truck, young woman picks up mother from airport in Toyota Corona, Toyota Land Cruiser off roads on rocky, uneven arid landscape (15:40). More scenes of everyday people with their Toyota: family buckles into seats, surfers load surf boards onto back of pickup, couple tie skis to roof of car in front of chalet (17:38). Closing sequence, credits (19:53).

Complete catalog record

Transcription

foreign [Music] foreign [Music] there's a distinctly new kind of car that can be seen all around the country it's comfortable Dependable economical and attractive it's a joy to drive and will get you almost anywhere you want to go [Music] [Applause] foreign [Music] [Applause] foreign foreign [Music] [Applause] [Music] foreign foreign [Music] [Applause] if you take the excitement of driving seriously but don't want a big car A new imported American Car may be for you foreign [Music] ports throughout the country thousands of these cars arrive each month sedans station wagons Sports Cars Land Cruisers and pickups in all colors and styles everything you ever wanted in a car often comes in small packages [Music] driving a small package or riding in one opens a whole new world emergency preparedness especially when that package is a Toyota [Music] hi Mrs Ross how are you today fine Ken the car's been running real well but I think it's time for some service it has 12 000 miles on it all right we'll give it the 12 000 mile checkup and we'll take it for a drive to see if there are any problems [Applause] see you then a 12 000 mile checkup Jim can you get right on it sure as soon as I check out this Corona you know we all kind of take our cars for granted but cars don't just happen there's a lot of careful planning and Engineering that goes into every one of them our Toyotas are built by the world's third largest automaking company in the most modern Auto plants in the world [Music] the finest raw materials become the various components that are made into each part for every new Toyota foreign [Music] the most up-to-date production methods speed the construction of each Toyota from raw metal to paint from drying racks to assembly lines where thousands of parts that make up each car are locked into place [Music] foreign [Music] quality and value [Music] your Toyota is a personal car it's designed for individual taste and needs [Music] [Applause] New Design Concepts are blended with engineering for safety and for Style imagination shapes the designs for tomorrow [Music] styling and durability dictate the choice of materials in all our models design is tested for safety and for Comfort by complex electronic equipment new colors are created the same way they add Beauty and elegance to cars of the future [Music] new cars are just an under severe conditions to make sure all are well built [Music] when it comes to safety our designers and Engineers resort to Extreme Measures foreign [Music] safety quality style and economy are Toyota trademarks car is Thoroughly tested and inspected before it is shipped from the factory to its destination foreign [Applause] plenty of action around here when new cars come in but you want to see what goes on at the port Jacksonville Houston Los Angeles Boston and five other ports around the country [Music] thank you [Music] after a beauty treatment and another quality check each car receives its diploma before it is delivered foreign [Music] car gets a thorough going over and we double check all the standard equipment paint battery emergency flashers cigarette lighters we want to make sure that everything is in perfect working order [Music] even a complete tool kit is part of every new Toyota we also take a ride in every new car before we put our final okay on it and every car we sell is a team of guys who know what they're doing [Music] we send our men to service training sessions which are held frequently throughout the country it requires some 10 to 12 000 volts to fire a spark plug on this portion of this instrument this indicates the voltages that are taken here they learn the latest developments to keep every Toyota running as it should as being a circle within this circle we have various components we even have a classroom on wheels that brings the newest service techniques to outlying dealerships how's it going fantastic hey we're really looking forward to this training session [Music] tonight we've got a service Clinic going free checkup is free the advice is free and it gives you a good chance to ask questions we got better acquainted we can actually show you how your engine performs and see if there are any problems the engineers in our Automotive emissions lab are always on top of what's going on thorough testing gives us the know-how to keep your engine tuned greater efficiency and cleaner air PT have these in stock for you no matter what parts we need for your car chances are we've got them in stock in fact we've got enough spare parts to build one whole new car for every three Toyotas that we sell and if we happen to be out of a park we can call one of the big Parts Depots run by Toyota USA distributors okay all replacement parts are coated and crossed referenced orders can be processed quickly and efficiently [Applause] [Music] request forms are dispatched directly to the warehouse [Music] [Applause] [Music] foreign [Music] wherever you happen to be Toyota's aim is to make replacement parts and Quick Service readily available [Applause] parts and a different kind of service are also made available to many high school and college auto mechanics classes this is important to remember if you suspect this Toyota dealers donate automobiles engines and know-how so that young people can learn to know their cars and become better drivers expert instruction safe driving records Joe many Toyota dealers are helping young people [Music] police have learned to know and trust Toyota [Music] they expect quality value and dependability from their new car [Music] [Applause] they depend on Toyota for everyday chores [Music] special cargo slips easily into the roomy interior of a Toyota wagon foreign [Music] Toyota is equipped to handle it Toyota trucks are built for efficiency and for safety [Music] [Applause] hello my dear for a special visitor there's a new Toyota [Music] All Over America Toyota performs with toughness and dependability on the roughest roads or even where there are no roads [Music] foreign [Music] they're big enough for a growing family [Applause] they're big on safety and big on mileage [Music] Toyotas have style they're a personal kind of car [Music] economy car that looks and handles like a sports car wherever the sport there's a Toyota [Music] 's fun [Music] it's a joy to own and drive Americans are intrigued with Toyota they know that Toyota means quality value service economy and dependability that good things really do come in small packages laughs [Music] thank you

Sources

YouTube channel: PeriscopeFilm · video ↗ — title, year, format, description, catalog record, video

Original permalink · Record added 2025-01-23 16:41:45