Shulton: Tecnique Shampoo-In Hair Color, 1960s

Year Published: 1960s

Creator: Shulton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mellow music) 0:00 Announcer Not every woman wants to be blonde. 0:09 She just wants her own natural color 0:14 to be more beautiful. 0:16 For her, there is new shampoo-in Technique. 0:18 It's the new dimension in hair coloring 0:21 that takes her just this side of natural. 0:23 Just one shade beyond 0:26 as it colors her hair effortlessly, 0:28 conditions her hair lustrously. 0:31 New shampoo-in Technique. 0:33 Because not every woman wants to be blonde. 0:36 Because not every woman has to be. 0:39 New shampoo-in Technique. 0:44 A natural in 13 shades. 0:47 For brunettes, for redheads, even for blondes. 0:49 That covers gray too, naturally. 0:53 New shampoo-in Technique. 0:56

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