SHOWCASE '65

a vacation at Sea how many times how many ways how often does landlocked man dream of a voyage to unspoiled lands lands that surge with the ADV Venture and excitement and promise of life itself lands that promise memories memories that start with you the travel agent and provided by P and O Orient lines [Music] here's something brand new a series of new exciting vacation voyages for 1965 and to help you sell new pictures folders charts pamphlets brochures package tours advertising magazine ads ads for newspaper coupons direct mailer publicity window units posters sating schedules fairs folders Shore Excursion handbooks essays language folders envelope stuffers log and availability charts and this special kit entitled vacation voyages 1965 sales Aid to travel agents all new for 1965 all this to help you promote the new trends in Sea travel new trends that particularly affect you your agency and the future after a complete Market study P Ando Orient lines was convinced that ocean passenger requirements are changing and new traffic developments have emerged Mr Turner comments it's not surprising that you should comment on the growth in Sea travel demand we see it here too in fact we estimate that by 1975 there'll be one and a half million people taking cruises alone so in this Spirit we've been changing the pattern of our sailings to provide more and more vacation voyages within the framework of our worldwide schedule and the success we've had is evidence that there are thousands of Americans and Canadians who are looking for a relaxing sea Voyage at moderate cost let me show you what we have planned for next year in 1965 we are catering especially to the growing round World Cruise Market we shall have 12 sailings from the West Coast with excellent itineries all the way through to Europe some of these voyages go to the Orient and onto Europe some go via the South Pacific in Australia by connecting with our increased service through the Panama Canal we are offering four opportunities all the way around the world and back to the West Coast by Pio Orient lines something that is catching on is the new way home from Europe take a Pio Orient ship from Britain or from Naples come onto the Pacific and back home to the West Coast there will be 14 of these sailings next year most of them via Australia and the South Pacific but some via the Orient and two via Australia and the Orient again it is possible to travel from the West Coast all the way around to the West Coast by piano Orient lines there are some excellent ones ship opportunities in this program travel to the Pacific is growing at a faster rate than any other area in the world and Pio Orient lines is helping make this possible in 1965 there will be four one ship roundtrip cruises to the South Pacific in February we have the Aron and this ship makes another round Voyage at the end of July in October our Flagship canra makes a roundtrip cruise to Australia and in December it is the Aron again on the first three of these sailings passengers may join the ship at Port Everglades in Florida all in all there'll be 10 voyages from the west coast to Australia and nine voyages returning from Australia to the West Coast we are serving the Orient from the West Coast with three voyages all of which leave at ideal times of the year two leave in the spring to catch Japan at its cherry blossom best and one leaves the West Coast at the end of June right after school lets out there are convenient return connections they say the best trip in the Pacific is a trip right around the Pacific in 19 65 by means of convenient Connections in Sydney we're offering three excellent vacation voyages around the Pacific two leave in March and one in April however I think the most significant development in our 1965 program is the increase in our service from the West Coast through the Panama Canal and the Caribbean to Europe in 1965 there will be five voyages in each Direction ction there will be departures from the West Coast in April June July September and November return sailings leave Europe in January July August September and November some of these voyages will be via Bermuda Port Everglades and Nassau others will be calling at Kenia Trinidad and Lisbon there'll be space on most of these voyages for your passengers between the Caribbean and the West Coast between the Caribbean and Europe and between the west coast and Europe so there is our program for next year every Voyage offered by Pano Orient lines has been carefully planned to offer your clients an opportunity to sell to some of the world's most fascinating ports at the best times of the year Pi Ando Orient with 10 years experience in the Pacific has found these on season sailings to be in popular demand the theme for 1965 Runway to seea biggest blooman ships sailing the Seven Seas it starts with ads to bring them into your agency there's much in store for 1965 magazine advertising such as this scheduled to run in these well-known Publications on an effective schedule not only magazines but newspapers as well selling specific opportunities will be part of our impressive media schedule for this coming year when he sends us this coupon the prospect will immediately be sent this kid of literature then the coupon will be sent to you for followup and booking it's all there ready for 1965 to back these ads and help create public desire to travel there is our publicity program yes POS service is not only part of the P Ando Orient lines cruises but Posh is the magazine that is part of our support for all the P Ando Orient marketing programs this is the summer issue that highlights our shipboard services with sparkling photographs of ancient Cay contrasting with modern day liners and interesting stories such as these add a publicity program that continues with these clippings covering the newsworthy aspects of each of the Voyages displays get you point of sale business cruises that are highlighted by this poster series for example run away to see to create the desire posters that are just part of a display program that is waiting with these eye-catching window units for 1965 modern attractive this window unit is easy to display and is sure to stop passers by and encourage them to take the long dreamed of shipboard cruise these brochures sell the different segments of the P Ando Orient worldwide service each is a self-contained sales piece to give or mail to your prospect this Pacific folder is one of the new promotional sales pieces for 1965 it opens to tell a story of the ports of call in the Pacific and then opens again to continue the description and highlight it with destination photographs and then opens again to reveal the full scope of the folder including a root chart a handy schedule of cruise like vacation voyages to the South Pacific the Orient and around the whole bloomen Pacific also some sample fairs as well as more color photographs of typical shipboard accommodations it's all there the Pacific vacation voyages 1865 the other folder in the series Europe around the world Caribbean another new vacation Voyage folder for 1965 this too opens to reveal a synopsis of the vacation voyages and give sample fairs and present color photos of the destinations with descriptive captions that explain the where and when of the sites the full color Center spread shows the World Roots and the arrival and departure times in a color key ke chart as well as more fullcolor photographs that show shipboard activities this three-way service schedule shows at a glance the around the world through to Europe and the Caribbean sailings for easy reference yes another primary sales literature piece this is the sailing schedule soft blue in color produced twice or three times a year that contains a section that shows you our Fleet of great liners and their specifications it shows the roots of these largest and fastest liners sailing around the world all Voyages of 11 passenger liners for 1965 and schedules that clearly indicate vessels ports of call and dates and Port Times sample fairs are not forgotten yes there's a page on that too also the annual Sunshine cruise program from United Kingdom is listed it's a very complete brochure containing general information and an overseas agents listing for convenience it contains information on on all fairs as well as a word about children's fairs and infants care roundtrip tickets changes on Route ports taxes and so forth the P Ando Orient lines sailing schedule now you have selected the journey what is the fair companion to the sailing schedule and second basic folder is the passenger fairs folder it's a unique bright red folder which is divided into two sections the first section lists all the accommodations in each of the 11 shifts and the grades relating cabin to fair at which they are sold first class tourist class and one class tourist the second section lists the fairs most frequently referred to in the worldwide service you can quote fairs to your client to any port in the world what are P Orient ships like here's the one folder you've been waiting for the biggest bluman ships folder contains color photos of each ship of the line capturing the mood and elegance of Life aboard a p Ando Orient liner a pictorial description of similar ships like orsova orce are displayed throughout this section the super liners Oriana and canura are shown individually with picture coverage of the restaurants the lounges the taverns and bars and the cabins are pictured by common types with handy diagrams of floor plans you can find the type of room you have just sold right here this new folder biggest blooming ships covers all the ships of the fleet inside and out now that the passenger is booked he wants to know what to see along the way how about the Riva River Wabi and mukula Island leave sua Warf by bus proceeding up Edinburgh Drive to Noor by a king's road crossing the r Bridge the road flanks the banks of the r River as far down as wab buasi and on goes the description of one of the exciting writing shore excursions described in this very helpful booklet called the handbook of shore excursions no matter where your clan is visiting it's all here full details of the site seeing offered at every port in the world served by poo Orient lines the halfday and one-day excursions are booked aboard ship but the prices are included in this handbook for your client's information you can pre-book the Overland tours in Japan and Europe and these carry 10% commission for you here's one folder that everyone will want to read it's written by the syndicated traveler columnist Stan boplan he talks about everything the first days aboard baggage labels getting lost aboard ship ironing boards herir appointments tells you where the bow is and what to wear even gives a complete checklist for clothes and binoculars and gives a final warning don't come back tattooed collateral sales material starts with this folder on Sunshine cruising Sunshine cruises from England a whole series that begins in March and ends in September usually about 20 cruises a year and they take in all the wanted ports West African Cruise Mediterranean Cruise North Cape and Scandinavia including all the Greek Islands athenic Cruise Dalmatian Coast cruise and so forth this folder gives roots of all these cruises and shows the ports distances arrival times the stay times excursions and departures Sunshine cruising is the fun tour of Europe for the summer months see Europe the easy way with no worry about hotel reservations packing unpacking or early morning flights to catch we have new language folders such as this Japanese saving schedule which shows ships and shows the roots accommodations and pleasures of sailing to Japan from North America there is also the Chinese sailing schedule it shows fairs and sailings to and from Hong Kong to North America and of course this Spanish folder which gives information on the worldwide services to Europe Asia and the Caribbean collateral support material includes this envelope stuffer and reply card designed for you to use on your mailing list runaway to see we provide these free for your select mailing list we imprint your agency name and address free and we'll send you enough of the vacation Voyage series to follow up the response this card there for his reply of course it's on this card we print your name the log Pondo orients bulletin for agents each issue highlights a new sales opportunity and gives all particulars on the front cover points out hot items to push and up to the minute sales features inside is the latest booking position or space availability chart for all future sailings it shows tour notes special features and reminders of how to earn more when you speak of package tours there's a new package tours catalog ready for the use of selected P Ando travel agents a new loose leaf binder ensures a complete up tothe minute quick reference colorful separators divide the catalog into geographical areas Hawaii South Pacific Circle Pacific the Orient Caribbean Europe and around the world easily read we outlined the important details the operator number of days rates routing major points of interest hotels transfers land transportation and the all important deposit this year we offer a newly designed shell folder which Sparkles with color it's versatile eight panels to start and these can be cropped to six panels or four this shell can be used for around the world package or a quickie tour to alapo the World of Fun and excitement is waiting for your clients on P o Orient lines this complete sales kit compact inh handy file folder size contains all the sales items you the travel agent need to earn more big ticket income by selling Pio Orient line ships in the worldwide service sailing schedule fairs folder two vacation voyages envelope stuffer sample advertising Sunshine cruises an essay on smoother sailing bigest bloing ships folder and posh all yours today to help sell P Ando Orient lines to your clients Runway to see on the biggest blooming ships sailing the seven [Music] seas [Music]