Selling To The Buyer's Needs

Presents Dr Jack Schiff who shows how buyers give clues as to their real needs as opposed to their apparent needs. Features simulated sales situations which illustrate how clues are given, what they mean and what the salesperson should look for. Shows how to recognize prospect behavior patterns and tailor presentations to meet dominant prospect needs.

Copyright

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Sources

  1. A-V Online (National Information Center for Educational Media). CD-ROM database of educational and documentary media, compiled and maintained by the National Information Center for Educational Media (NICEM). — title, creator, length, format, sound, description
  2. 16mm Filmography (legacy record) — creator, catalog record
  3. U.S. Copyright Office, Catalog of Copyright Entries (renewals, 1970–1978) — copyright