Selling To The Buyer's Needs

Creator: BNA COMMUNICATIONS INC 9439 KEY WEST AVE ROCKVILLE MD 20850

Format: 16mm

Sound: sound

Description: Presents Dr Jack Schiff who shows how buyers give clues as to their real needs as opposed to their apparent needs. Features simulated sales situations which illustrate how clues are given, what they mean and what the salesperson should look for. Shows how to recognize prospect behavior patterns and tailor presentations to meet dominant prospect needs.


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