Selling To The Buyer's Needs
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Creator: BNA COMMUNICATIONS INC 9439 KEY WEST AVE ROCKVILLE MD 20850
Format: 16mm
Sound: sound
Copyright: Registered 17May76 · MP29185 (Jan-Jun 1976) Copyright holder: BNA Communications, Inc
Description: Presents Dr Jack Schiff who shows how buyers give clues as to their real needs as opposed to their apparent needs. Features simulated sales situations which illustrate how clues are given, what they mean and what the salesperson should look for. Shows how to recognize prospect behavior patterns and tailor presentations to meet dominant prospect needs.
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Original permalink · Record added: 2023-02-27 03:59:25