Schmidt's Beer "Tell a Coors"

Year Published: 1976

Description: An advertisement for Schmidt's beer in which a blindfolded man praises the qualities of Coors beer, not realizing that he is actually drinking Schmidt's. An offscreen narrator states that when editors at the Philadelphia Inquirer set out to write about how good Coors tastes, they actually found out how good Schmidt's tastes instead. One of the winners of the 1976 Clio Awards.

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Indiana University Library Moving Image Archive

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