Schick: Varsity Razor and Lady Schick Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Male Narrator It won't be long now, back to school. 0:02 Back to boy meets girl. 0:05 Back to where a smooth cheek 0:07 and dainty loveliness mean a lot. 0:09 For back to school, give him the new Schick Varsity, 0:11 world's only shaver specially designed for young men. 0:14 For young beards and sensitive skin. 0:18 The big new whisk away head sets hair up, 0:20 presses skin down, gently shaves below the surface 0:23 without irritation even to problem skin. 0:27 In Varsity colors, only $17.50 0:29 with handy traveling pouch. 0:32 Female narrator And what gal wouldn't love 0:34 the new Lady Schick made especially for a girl. 0:35 One side for legs, the other for underarms. 0:38 Here are just two of the many lovely designs 0:41 to choose from, all a joy to use. 0:44 Underarms and legs look and feel so smooth. 0:46 No one would ever guess she shaved. 0:49 For back to school, give her a beautiful Lady Schick. 0:52 Male Narrator Give him a Schick Varsity, 0:55 specially designed for young men. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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