Schick: Powershave Razor, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful music) 0:01 Narrator You'll never guess you shave, 0:05 when you use a Lady Schick electric shaver. 0:07 Your skin will look as if you didn't grow a hair. 0:10 That's how smooth it shaves. 0:13 It was designed, especially for a lady. 0:15 See? Two sides, 0:17 one for underarms, 0:18 the other for leg. 0:19 Does what a razor can't do. 0:21 A razor to get close enough has to shave skin 0:23 as well as hair. 0:26 Does that dry, patchy look. 0:27 But a Lady Schick shaves hair only. 0:30 Those openings are like a comb. 0:32 They comb up the hairs 0:34 as the shaver gently removes it. 0:35 What a blessing for underarms. 0:38 You can use a deodorant immediately. 0:39 And they're so pretty. 0:41 These are the newest. 0:43 Oriental, red and old gold. 0:44 Sophisticate, jet black and sapphire blue. 0:47 And both come in this hatbox carrying case. 0:50 Most stores offer a 14-day, free home trial. 0:53 Lady Schick from 14.95 up. 0:55 They're terrific. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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