Schick: Powershave Razor, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (flying saucer whirring) 0:01 >> Here it comes-- twice as big, 0:03 twice as powerful-- the all-new 0:04 Schick Powershave electric 0:07 shaver! 0:08 With a big, full-contact head-- 0:11 twice as big to cover twice as 0:14 much whisker area as ever 0:16 before, and designed to shave 0:17 full-time on ever curve of your 0:19 face: flats, rounds, hollows. 0:21 Yes, full contact, plus built-in 0:26 whisker guides-- not an 0:29 attachment. 0:30 They'’re built in to shave you 0:31 closer. 0:33 Here in super-slow motion, see 0:34 those whisker guides at work. 0:35 They smooth skin down, pop 0:37 whiskers out; give you a new 0:39 kind of shave deep down where 0:41 your beard begins. 0:43 Gentle on your skin yet powerful 0:45 on your beard, the new Schick 0:46 has a motor twice as powerful as 0:48 ever before. 0:50 Try it; most stores offer a 0:51 14-day free home trial-- the 0:52 big, new Schick Powershave! 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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