Schick: Lady Schick Razor, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Male Narrator She'll put smoother, lovelier legs 0:02 in her sheer, nylon stockings, 0:04 if you put a new Lady Schick Electric Shaver 0:06 in her Christmas stocking. 0:09 And this year it's more important than ever, 0:10 because this is the year of the short, short skirt. 0:12 Female Narrator The new Lady Schick 0:15 is the really feminine way to shave. 0:16 New, easy to hold shape. 0:18 New gentle action head with one side for tender underarms, 0:20 the other, especially for legs. 0:23 And only Lady Schick 0:25 has the convenient start and stop switch. 0:26 (shaver buzzing) 0:29 The motor's brand new, faster, 0:30 makes shaving closer, smoother. 0:33 No annoying nicks, no cuts, 0:36 not a trace of alligator skin, 0:38 that ugly, patchy, scratchy look you can get 0:40 with blade razors. 0:43 But the new Lady Schick leaves your legs smooth, 0:45 really smooth. 0:48 Male Narrator So give the new 0:50 Lady Schick Electric Shaver, comes in a smart hat box case. 0:51 Most stores offer a 14-day free home trial, 0:54 starting Christmas day. 0:57

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