Schick: Lady Schick Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator In the summer when so much of you shows, 0:01 it's kind of fun to be a woman because all eyes are on you. 0:04 This is the time to look as feminine as we can. 0:09 And this is the way to do it, 0:11 with the new Lady Schick electric shaver. 0:13 Nothing else is so easy. 0:16 Wherever you are, whenever you need it. 0:18 No fuss, no muss, just plug it in. 0:21 In a width, your legs have satin smooth. 0:24 You just can't cut yourself because a lady Schick 0:27 is designed to shave your hair, not your skin. 0:30 It's shaped for a lady too. 0:33 One side for legs, the other especially made 0:34 for underarms where the skin is tender. 0:37 And look at these lovely new designs. 0:40 Here is Forget Me Not, 0:42 delicate blue flowers against snowy white. 0:44 The new Ballerina, 0:47 gay and gleaming and white and gold. 0:48 A small price to pay for years of feminine comfort. 0:51 Lady Schick, the most feminine things since legs, 0:55 and what a gift! 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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