Schick: Lady Schick Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Tonight's Betsy's big school dance. 0:01 Like every girl, Betsy knows her underarms especially 0:03 must be smooth, and she knows how a blade razor 0:07 can cut and scrape. 0:10 But her mother gave her a Lady Schick Electric Shaver, 0:12 the safe way to keep underarms smooth and clean. 0:15 Lady Schick's the one shaver 0:18 with this "Gentle-Action" shaving head, 0:20 especially designed for women. 0:22 No worries about scraped underarms and legs, 0:24 about nicks and cuts. 0:27 See how safely, how gently and quickly 0:29 a Lady Schick shaves? 0:32 Give your daughter the perfect back-to-school gift, 0:33 a smooth shaving Lady Schick Electric. 0:36


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John W. Hartman Center for Sales Advertising & Marketing History


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