Schick: Lady Schick Razor, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Every woman knows your sensitive underarm skin 0:01 must be smooth, especially in summer. 0:03 And you know how a blade razor can cut and scrape. 0:06 But here's the safe way to keep your underarms smooth 0:10 and clean: the Lady Schick electric shaver. 0:13 The one shaver with this exclusive 0:16 gentle action shaving head especially designed for women. 0:19 No worries about scraped underarms and legs, 0:22 about nicks and cuts. 0:25 See how very smoothly, how gently a Lady Schick shaves? 0:27 Now you can remove hair safely, 0:31 and as often as you wish, with a Lady Schick electric. 0:33 Always a wonderful gift idea. 0:37 Excited? 0:44 Of course she is. 0:45 Tonight's Betsy's big school dance, 0:46 and like every girl, she knows her underarms 0:49 especially must be smooth. 0:51 Betsy used to shave with a blade razor. 0:54 How she hated those nicks and cuts. 0:57 But this year, her mother gave her 1:00 a Lady Schick electric shaver. 1:02 Here's the safe way to keep underarms smooth and clean. 1:04 The Lady Schick is the one shaver 1:08 with this gentle action shaving head 1:10 especially designed for women. 1:13 With a Lady Schick, no more worries 1:15 about scraped underarms and legs, about nicks and cuts. 1:17 See how safely, how gently and quickly a Lady Schick 1:22 removes hair? 1:25 Now any girl can shave as often as she should. 1:27 Keep her underarms and legs looking femininely smooth, 1:30 feeling really clean. 1:34 Give your daughter the perfect back to school gift, 1:36 give her a Lady Schick electric shaver. 1:39 Tonight's Betsy's big school dance. 1:48 Like every girl, Betsy knows her underarms 1:51 especially must be smooth, 1:53 and she knows how a blade razor can cut and scrape, 1:55 but her mother gave her a Lady Schick electric shaver, 1:59 the safe way to keep underarms smooth and clean. 2:02 Lady Schick's the one shaver 2:06 with this gentle action shaving head 2:07 especially designed for women. 2:09 No worries about scraped underarms and legs, 2:11 about nicks and cuts. 2:14 See how safely, how gently and quickly a Lady Schick shaves? 2:16 Give your daughter the perfect back to school gift, 2:20 a smooth-shaving Lady Schick electric. 2:23