Schick: Crown Jewel Lady Schick Razor, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Recognize her? 0:02 It's a caricature of Gloria Swanson. 0:03 Once Hollywood's top star, 0:06 Gloria is now a top dress designer. 0:08 In fact, tonight in her apartment, 0:10 Ms. Swanson is showing her latest creation 0:12 to her lifelong friend, actress, Lois Wilson 0:14 and fashion model Liz Gardner. 0:17 - This glorious, beautiful dress 0:19 is made of crepe and chiffon. 0:21 - Yes it is. 0:23 And I'm actually giving this one woman's style show 0:24 because later on, I want to make an important point 0:27 about the fabulous new, chic Crown Jewel electric shaver. 0:31 You've never seen anything so completely new and beautiful. 0:35 Now with this Jewel alabaster beauty, 0:41 you have the truly feminine way to shave close and fast. 0:44 Because inside are 96, tiny blades, you never see or feel, 0:48 and they shave under arms and legs, immaculately clean. 0:52 It's the truly feminine way to keep well-groomed. 0:57 Another wonderful thing about the Crown Jewel, 1:00 it doesn't nick or cut. 1:02 - It won't even harm this delicate chiffon. 1:04 See? 1:14 The reason is right under this smooth golden shaving head. 1:15 Now at the flick of a switch, not one but 96 tiny blades 1:19 you never see or feel clean away every unwanted hair. 1:25 In seconds the Crown Jewel shaves underarms and legs 1:29 immaculately clean. 1:33 Yet, doesn't nick or cut. 1:35 There has never been a lady shaver 1:38 like the new Schick Crown Jewel for mother, daughter, 1:40 any woman. 1:44 It makes a wonderful, truly wonderful gift. 1:45