Schick: Butane Lighter, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now, the most important advance 0:01 in lighters in 40 years. 0:03 The amazing, new Schick Butane Lighter. 0:05 This dramatically new kind of lighter 0:09 lights for months without a refill. 0:10 It works on a totally new and different principle, 0:13 made possible by the replaceable butane fuel tank, 0:16 automatic valve, and adjustable flame. 0:18 To refuel, throw away the old tank, 0:21 drop a new tank into the case, 0:24 and slide the head on. 0:26 That's all you do! 0:28 It's that simple! 0:29 No more messy fluid. 0:31 No cotton, no wick, no screws, no odor. 0:33 There's never been anything like the new Schick. 0:36 The finest precision lighter made. 0:38 Brought to you by the makers of the famous 0:40 Schick Electric Shavers. 0:43 There are 14 handsome designs, 0:44 priced from $10.95, each in a beautiful gift box. 0:46 At most stores and at all Schick Electric Shaver shops. 0:50 It's the smartest lighter for him or her. 0:53 The new Schick Butane Lighter. 0:56

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