Schick: Butane Lighter, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright harp music accent) 0:01 - It's here. The most important advance in lighters in 40 years. 0:03 The amazing new Schick Butane Lighter 0:06 with replaceable butane fuel tank. 0:09 No more messy fluid. 0:12 Lights for months without a refill. 0:13 Give the amazing new Schick Butane Lighter. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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