Schick: Butane Lighter, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You'll love old St. Nick if he brings you a new Schick. 0:02 Narrator A new Schick Butane Lighter 0:06 lights for months without a refill. 0:07 It has an exclusive compact tank with new type fuel 0:10 that gives thousands of lights. 0:12 To refuel, just throw away the used tank 0:14 then all you do is click a new one into the case 0:18 and slide the head-on. 0:20 It's that easy. 0:22 - Smartest gift for him or her. 0:24 The new Schick Butane Lighter. 0:27

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