Schick: Butane Lighter, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (man flicking lighter) 0:00 Narrator Stop! 0:03 Don't throw away your old lighter. 0:04 Right now, 0:06 your dealer will give you $3 0:07 toward the purchase of a new Schick Butane Lighter. 0:08 The new Schick lights for months 0:11 without a refill, 0:13 thanks to a new type fuel 0:14 and compact throw-away fuel tank. 0:15 To refuel, 0:17 just click a new tank into the case. 0:18 Hurry, don't miss this money saving offer. 0:21 Get $3 on your old lighter 0:23 toward the purchase 0:26 of a new Schick Butane Lighter. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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