SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome, ladies, to the workshop. 0:01 You know, for over 25 years I've been designing, 0:03 building, finishing and refinishing furniture 0:06 for folks all over the country. 0:08 I love wood with a hand-rubbed shine. 0:11 That's why I've always used Paste Wax. 0:15 But the people from Johnson Wax 0:18 showed me how to get hand-rubbed wax beauty instantly. 0:19 With this. 0:23 New Enriched-formula Pledge. 0:24 New? (laughs) 0:27 You bet. 0:28 Now, New Pledge has two natural waxes 0:29 found in Johnson Paste Wax. 0:31 (tool tapping) Let me show you how it works. 0:33 This table was rubbed with Paste Wax 0:35 for five minutes and a lot of muscle. 0:37 Now, I'll spray this top 0:39 (can hissing) 0:41 with New Pledge. 0:42 See how it brings out the natural beauty of the wood? 0:44 It gives it that deep, soft glow of hand-rubbed wax beauty. 0:47 Notice any difference? 0:51 I can't. 0:54 Use New Pledge, Lemon or Regular, 0:54 for hand-rubbed wax beauty instantly, every time you dust. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:34:05