SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Guess who got a bargain on furniture polish? 0:01 - Harold, this stuff will give you the blurrs. 0:03 - The what? 0:05 - The blurrs. Watch. 0:06 Your big bargain. 0:08 See the shine? 0:09 - I'm blurry. 0:10 - Not enough shine, you get the blurrs. 0:11 Watch me deft with Pledge. 0:13 - What's the difference. 0:14 Woman Pledge gives you a clearly more beautiful shine. 0:16 So you get the beauty of the wood, not the blurrs. 0:18 - Hey, Pledge shines better than my bargain. 0:21 - Bargain Polish, bargain shine. 0:23 Announcer Pledge. 0:26 Get the beauty, not the blurrs, every time you dust. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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