SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 ♪ You can get a Pledge shine ♪ ♪ On your coffee table ♪ 0:03 ♪ Have a Pledge shiny dining table too ♪ 0:04 ♪ Now take that Pledge shine through your house ♪ 0:07 ♪ And see the shine like your shutters do ♪ 0:10 ♪ You can get a Pledge shine ♪ 0:13 (tinkling of piano notes) 0:15 ♪ On your grand piano ♪ ♪ Take a shine to your dresser too ♪ 0:16 Announcer Take that Pledge shine through your house. 0:18 Pledge gets the dust, 0:21 you get a beautiful shine every time. 0:22 ♪ Take that Pledge shine through your house ♪ 0:25 ♪ When you take the Pledge with you ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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