SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Woman I'll never forget Mama, how she'd rub 0:01 with Johnson's paste wax. 0:03 I'd ask her. 0:05 - Why do you rub so much, Mama? 0:05 - The more you rub, the more beautiful 0:08 your furniture grows, yes? 0:10 - I want my furniture to look as good as Mama's, 0:12 so every time I dust, I use Pledge from Johnson's Wax. 0:16 You get the beauty of paste wax with none of the work. 0:20 And the more you dust with Pledge, 0:23 the more beautiful your furniture grows. 0:24 Announcer For the beauty of paste wax 0:26 every time you dust. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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- SC Johnson: Jubilee, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
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- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
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