SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I made these tables for Van Johnson. 0:01 This one was rubbed with paste wax and a lot of muscle. 0:04 But now I get the rubbed in beauty of paste wax instantly 0:06 with Pledge. 0:09 And you can too. 0:10 Now we'll compare the paste wax shine with a Pledge shine. 0:12 As you know, Pledge contains key ingredients 0:15 found in Johnson paste wax. Beautiful isn't it? 0:17 Now, if that doesn't look like a paste wax shine, 0:22 I'm not George Montgomery. 0:24 For the rubbed in beauty of paste wax instantly, 0:26 dust with Pledge. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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