SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'm George Montgomery. 0:01 This is my game room. 0:02 The furniture you see, I made. 0:03 You know, I used to shine it with paste wax. 0:05 Now, I use new Pledge. 0:08 Pledge now has key ingredients found in Johnson Paste Wax, 0:10 to give rubbed-in paste wax beauty instantly. 0:13 Doesn't that woodgrain look great? 0:17 Now if that isn't paste wax beauty, 0:19 I'm not George Montgomery. 0:21 Remember, now you get the rubbed-in beauty 0:23 of paste wax instantly, every time you dust with new Pledge. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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