SC Johnson: Pledge, 1960s-1970s

Year Published: 1960s to 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - For years there's been no better way to care 0:03 for wood than Johnson Paste Wax. 0:05 Here was the challenge, 0:10 to put its hand rubbed beauty in a push button can, 0:11 and here's the answer. 0:15 New enriched formula Pledge. 0:17 It contains two natural waxes found in Johnson Paste Wax. 0:19 And when you use new Pledge at home 0:22 you'll get hand rubbed wax beauty 0:24 instantly every time you dust. 0:26 Watch, I rubbed this table with 0:28 Paste Wax for five long minutes. 0:30 Now my wife will spray that table with new Pledge. 0:33 - Instantly new Pledge brings out 0:38 the natural loveliness of the wood. 0:40 Gives it the deep soft glow of hand rubbed wax beauty. 0:42 - Notice any difference? 0:46 - I can't. 0:49 Bring out the natural loveliness of the wood in your home. 0:50 Man Use new Pledge, Lemon or Regular, 0:53 for hand rubbed wax beauty instantly every time you dust. 0:55

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