SC Johnson: Pledge, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 ♪ Lemon Pledge very pretty ♪ 0:03 ♪ Put the shine down lemon good ♪ 0:06 ♪ Lemon Pledge as you're dusting ♪ 0:09 ♪ Brings new luster to the wood ♪ 0:12 Voiceover Brand new Lemon Pledge, 0:15 the fresh clean way to get the beauty of waxing 0:17 with none of the work as you dust. 0:19 ♪ Lemon Pledge cleans so easy ♪ 0:22 ♪ Lemon way to make wood glow ♪ 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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