SC Johnson: Pledge, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've got something brand new here, 0:02 but when I tell people what it does, nobody believes me. 0:05 You just have to try it yourself. 0:09 Here, try it. 0:11 Brand new from Johnson's Wax. 0:13 The name is Pledge. 0:15 The Pledge waxed beauty, instantly! 0:17 as you dust. 0:20 - Ah what do I do? 0:21 - Spray some on that table. 0:23 Now dust it. 0:25 - Hey... 0:27 - Didn't I tell you? Just feel that hard, dry wax finish. 0:28 Try it on the piano there. 0:34 As you dust, pledge cleans and waxes. 0:36 Pledge and your dust cloth belong together. 0:40 May I have it back now? 0:44 Thank you. 0:47 See what this means. 0:48 Now you can keep your home gleaming just by doing your 0:49 regular dusting with Pledge for waxed beauty, 0:53 instantly as you dust. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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