SC Johnson: Pledge, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's an earth-shaking announcement from Johnson's Wax. 0:01 Of course, no announcement is really earth shaking. 0:05 (thunder rumbling) 0:07 - Oh no. Well, this one is... 0:10 This is Pledge, the completely new kind of product 0:13 for wax beauty instantly as you dust. 0:17 Look, dusting the usual way 0:21 removes only the dust from this table, 0:24 not the smudges or fingerprints. 0:26 Now let's use Pledge. You spray it on and then dust. 0:29 As your dust, Pledge cleans the surface 0:34 and waxes it, just this fast. 0:37 And this beautiful finish is hard and dry. 0:40 You can use Pledge on leather, marble, metal, 0:43 practically everywhere you dust. 0:47 For the first time dusting really gets you somewhere. 0:50 You have real, waxed beauty to show for it. 0:53 - You just gotta try Pledge. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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