SC Johnson: Pledge, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Maybe this isn't in your kitchen cabinet yet, 0:03 but I bet it will be. 0:05 It's Johnson's fantastic new Pledge 0:07 that gives you waxed beauty instantly as you dust. 0:10 Dusting the usual way just pushes the dust around, 0:13 smudges and fingerprints stay right where they are. 0:16 Now, let's use Pledge, 0:19 you spray it on then dust just as you always do. 0:21 As you dust Pledge cleans the surface and waxes it, 0:25 just this fast and that shining waxed finish 0:28 is dry and hard. 0:32 - Pledge and your dustcloth belong together. 0:34 You can use Pledge on leather, tile, plastic, 0:37 copper, brass, and hard to get at places like this, 0:41 spray your cloth first, then dust. 0:46 At last, dusting really gets you somewhere. 0:49 You've got real waxed beauty to show for it. 0:52 Thanks to Johnson's Pledge. 0:55 Save on the large size, it's like getting 0:57 a quarter of a can free. 0:59

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:22:43