SC Johnson: Pledge, 1950s

Year Published: 1950s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dial whirring) 0:00 - In the time it takes to dial your own number, 0:04 Pledge and your dust cloth 0:06 can clean and wax the top of this table. 0:08 Dusting alone can't do that. 0:11 You see, smudges and fingerprints are still there. 0:13 Now watch Beverly dust with Pledge. 0:16 Ready, Bev? 0:18 - Ready. 0:19 - I'll dial my own number. 0:20 (dial whirring) - Just spray and dust. 0:21 Johnson's Pledge cleans and waxes as you dust. 0:23 Picks up dirt, smudges, fingerprints. 0:27 Man All done. 0:31 - So am I. 0:32 - There, in the time it takes to dial your own number, 0:33 Pledge cleaned and waxed this tabletop. 0:36 Better than dusting alone, 0:39 because Pledge leaves a real wax shine, 0:41 that dries instantly, not sticky or smeary. 0:43 And the more often you use Pledge, 0:46 the better your furniture looks. 0:48 Try Pledge, Johnson's Pledge 0:50 for waxed beauty, instantly, as you dust. 0:53 (phone ringing) 0:56

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