SC Johnson: Lemon Pledge, 1960s-1970s

Year Published: 1960s to 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bobby's teacher. 0:02 - Oh? 0:03 - She's coming right over with work he missed. 0:04 - She's what? 0:06 Help pick up this mess, I'll dust with Pledge. 0:07 (gentle music) 0:11 Man It smells great, like fresh lemons. 0:16 - It's lemon Pledge, cleans great too, 0:18 and fast. 0:20 - A real wax shine. 0:22 You know, she'll think you've been waxing all day. 0:23 - With lemon Pledge, all I did was dust. 0:25 - Well, it's beautiful. 0:27 Just beautiful. 0:29 (doorbell rings) 0:30 - All right, beautiful, wanna answer the door? 0:30 - Ah. 0:33 Narrator For waxed beauty instantly 0:34 as you dust, every time you dust, 0:35 Pledge, lemon or regular. 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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