SC Johnson: Klean 'n' Shine, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Klean'n Shine I love it. 0:01 I only have to buy one product to clean and shine 0:02 almost everything in my house. 0:04 Johnson Wax has been getting lots 0:06 of nice letters about Klean'n Shine. 0:07 A shiny home really makes people feel good. 0:10 And with Klean'n Shine it's easy. 0:12 This one product does the work of many. 0:14 Klean'n Shine leaves a nice shine on fine wood furniture 0:16 so you don't need furniture polish. 0:19 It makes mirror sparkle 0:21 so you don't need glass cleaner for mirrors. 0:23 It cleans and shines refrigerators, countertops, tile 0:25 so you don't need this kitchen product. 0:29 Even vinyl, ceramics, you name it. 0:31 Try Klean'n Shine, the one product that cleans 0:34 and shines almost everything in your house. 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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