SC Johnson: Glade Air Freshener, 1950s

Year Published: 1950s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (joyful music) 0:02 - Sir. How do you get rid of household odors? 0:05 - (speaking German) 0:08 - Brand X. No wonder these ordinary sprays 0:15 don't get rid of odors. 0:18 - (speaking German) 0:19 - (speaking German) 0:20 I mean, no. Ordinary sprays just try to hide odors, 0:21 cover them with heavy lingering perfume. 0:23 - (speaking German) 0:25 - (speaking German) 0:26 They just pile one odor on top of another. 0:27 - (speaking German) 0:30 - (speaking German) 0:31 Glade. Johnson's Glade, the light scented air freshener. 0:31 (soft music) 0:35 Glade actually destroys odors, absorbs them, 0:38 gets rid of them. 0:41 That's why Glade doesn't need those heavy (speaking German), 0:42 or perfume. 0:45 - Ah! 0:46 - That's why Glade makes indoor air seem fresh 0:47 as all outdoors. 0:49 - (speaking German) 0:51 - Take home some Glade, the light scented air freshener. 0:51 - (speaking German) 0:54 Glade! 0:56 (speaking Italian) 0:57 (joyful music) 0:57 - (repeating Italian) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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