SC Johnson: Glade Air Freshener, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sir, how do you get rid of household odors? 0:01 (speaking Russian) 0:04 - Brand X. 0:07 (speaking Russian) 0:09 Sent to Siberia. 0:10 - And that gets rid of odors? 0:11 - No. 0:13 - Then try Johnson's Glade, the light-scented air freshener. 0:13 Glade doesn't just mask odors, 0:17 it destroys them, actually gets rid of them. 0:19 Glade makes indoor air seem fresh as all outdoors. 0:21 - Haha, is okay, this Glade. 0:25 Have a medal. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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