SC Johnson: Glade Air Freshener, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, don't spray that smelly stuff. 0:05 - Gotta cover up that stuffy smell. 0:08 - Well that heavy perfume smell is worse. 0:09 There must be a better way. 0:12 - There is. 0:14 Johnson's Glade. The light scented air freshener. 0:15 The only air freshener that can be light scented, 0:19 ordinary sprays have absolutely no effect on odors. 0:21 And so they depend on heavy perfumes. 0:25 Try to make you forget the odors, 0:28 but odors stay right there. 0:30 That perfume stays too. 0:32 Only Glade attacks the odors themselves. 0:35 Actually destroys household odors by 0:38 absorbing them, really clears the air. 0:40 That's why Glade can be so pleasantly light scented. 0:43 That's why Glade 0:47 makes indoor air seem fresh as all outdoors. 0:48 ♪ Household odors ♪ 0:53 ♪ Fade, fade, fade ♪ 0:54 ♪ When you ♪ 0:55 ♪ (spraying sound) ♪ 0:56 ♪ With Glade, Glade, Glade ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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