SC Johnson: Glade Air Freshener, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Presenter And now madam, 0:01 why not sweep the dirt under the rug? 0:03 - What kind of housewife do you think I am? 0:06 I don't hide dirt, I get rid of it. 0:09 Presenter Oh? 0:13 But I see an old style air freshener there. 0:14 That simply hides unpleasant room odors 0:17 under a heavy coverup perfume. 0:19 - I suppose you know a better way? 0:21 Presenter Of course, Glade. 0:23 The new and different aerosol air freshener 0:26 from Johnson's wax research. 0:28 Glade literally destroys common household odors. 0:30 Doesn't just cover them up. 0:34 Try it. 0:36 Glade makes indoor air seem fresh as all outdoors. 0:37 And its own light fragrance quickly disappears. 0:42 And of course, the second can 0:45 in the medicine cabinet is a good idea. 0:46 So don't just hide odors, destroy them. 0:49 Get Glade. 0:52 Makes indoor air seem fresh as all outdoors. 0:53

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