SC Johnson: Bravo Floor Wax, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Myrtle Selders, 0:01 the day maid at the Grand Hotel, 0:02 and Hilda Gilman, the night maid, 0:04 were angry with each other for ten years 0:06 over the darnedest thing. 0:09 Ever morning, Myrtle gave the floors a nice wax shine. 0:11 And every night, Hilda ruined that shine 0:14 by washing it with detergents. 0:17 Then one day, Mr. Grand told Myrtle about Bravo, 0:19 the floor wax so tough detergents can't make it dull. 0:23 Now when Hilda washes Myrtle's floors, 0:27 she doesn't take the shine off. 0:29 Detergents, even the strongest ones, 0:31 can't destroy that tough Bravo brilliance. 0:33 The girls are working together now. 0:37 And they're friends, 0:38 because they both know it takes a strong solution 0:40 of ammonia with a powdered floor cleaner to remove Bravo. 0:42 Detergents alone can't. 0:45 - So if you're your own day maid. 0:46 - And night maid. 0:48 Both Don't work against yourself. 0:50 Narrator Wax your floors with Bravo. 0:51 Then when you was them, you'll be taking all the dirt 0:53 but not the shine. 0:56 Bravo, from Johnson Wax. 0:57

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