SC Johnson: Beautiflor Floor Wax, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Howdy folks, I'm Sam Smith, handyman. 0:01 Used to be I did folks floors. 0:05 Hard work, you know, washin' and waxin' 'em. 0:08 Don't have to be, though. 0:11 Look. 0:13 Young Miss Marsh. 0:14 Mighty busy girl, but she does her own floors. 0:16 How come? 0:19 Johnson's Beautiflor Wax. 0:20 She just applies Beautiflor. 0:23 Cleans and waxes at the same time. 0:25 No messy washin', no rinsin', 0:27 no takin' off the old wax first, 0:29 like with self-polishers. 0:31 The dirt comes off as the new wax goes on. 0:33 See? 0:36 Then she buffs with a clean pad. 0:37 Easy. 0:39 Some shine! 0:40 Lasts, too, on wood, vinyl, linoleum. 0:41 And them places where it gets the most wear, 0:45 you can just patch wax with Beautiflor when it's needed. 0:47 I keep tellin' folks about Beautiflor. 0:52 'Course I lose a lot of jobs, 0:54 but I sure make a lot of friends. 0:56 It's a dandy. 0:58

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:34:40