SC Johnson: Beautiflor Floor Wax, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Howdy, I'm Sam Smith, handyman. 0:02 I used to keep real busy taking care of floors. 0:05 Mighty hard work, 0:07 but now I am retired, you might say. 0:09 Folks is doing their own floors 0:14 the easy way with Johnson's Beautiflor Wax. 0:16 Never have to take off the old wax 0:20 'cause Beautiflor cleans and waxes at the same time. 0:22 Just apply Beautiflor. 0:25 No more washing and rinsing and scrubbing off old wax 0:27 like when you use shelf polishers. 0:31 As the new wax goes on, the dirt comes off, like that. 0:33 Then you just buff with a clean pad 0:38 to a nice Sunday shine. 0:40 Use it on vinyl, wood, linoleum. 0:42 Places that get extra wear you can just patch wax 0:46 with Beautiflor when it's needed. 0:48 Great stuff, cleans as it waxes, right? 0:51 (dog barks) 0:55 Beautiflor.

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