Sara Lee: L'erin Cosmetics, 1970s

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What glamour, what allure. 0:04 I love it. The painting, the fussing, 0:06 morning, noon and night. 0:10 - Me? 0:13 Fuss with my face? 0:14 Boring. 0:15 I'm too busy. 0:16 I want to look great without fussing. 0:17 With L'erin, L'erin Cosmetics, that's what I do, 0:19 put my face on and forget it. 0:22 Face, lips, eyes, everything, 0:24 L'erin goes on fresh, stays on fresh. 0:27 L'erin's my look for my life. 0:30 No painting and fussing 0:32 morning, noon and night for me. 0:34 L'erin Cosmetics stay fresh and flattering, 0:36 through all the running around you do, 0:40 all the people you run into. 0:41 And pretty? 0:43 You never looked more alive, even after 5:00. 0:44 L'erin Cosmetics are almost everywhere. 0:46 Look for the L'erin display. 0:49 L'erin Cosmetics, 0:50 put your face on and forget it. 0:52 - Put my face on and forget it? 0:54 But what would I do all day? 0:56

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