Sara Lee: L'aura Cosmetics, 1970s

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What glamor, what allure? 0:04 I love it, the painting of fussing morning, noon, and night. 0:07 - Fussing all day? Boring. 0:13 I want to look great, 0:16 but I want to put my face on and forget it. 0:17 Now with new Laura cosmetics that's what I do. 0:20 Put my face on and forget it. 0:23 Face lips, eyes, everything Laura goes on fresh. 0:26 Stays on fresh. 0:30 It's my look for my life. 0:31 No painting and fussing morning, 0:33 noon and night for me, 0:36 Laura cosmetics stay fresh and flattering through all the 0:38 running around you do, all the people you run into and 0:41 pretty, you never looked more alive, even after five. 0:44 New Laura cosmetics they're here, there, 0:48 just about everywhere. 0:50 New Laura cosmetics, put your face on and forget it. 0:52 - Put my face on and forget it? 0:56 But what would I do all day? 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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