Sara Lee International Desserts, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The plan is breathtaking: Sara Lee recreating 0:01 four great European desserts 0:04 for its new line of international desserts. 0:05 What gives Sara Lee the courage to pursue this mad plan? 0:08 The Sara Lee tradition. 0:11 Voila, strawberry French cheesecake, 0:13 a whole new taste in cheesecake, 0:16 so French in its light, delicate texture, 0:18 and crowned with plump, sweet strawberries. 0:21 Strawberry French cheesecake: 0:23 just what you'd expect from Sara Lee. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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