Royal Crown Cola "Bear Rug"

Year Published: 1961

Description: An advertisement for Royal Crown (RC) Cola in which a couple drinks the product while lounging on a bear rug in front of a fireplace in their living room. The couple begins to suspect that the rug is also drinking the cola when a bottle mysteriously becomes empty. An offscreen choir sings a jingle over shots of the product being poured into a glass and sitting in a bowl of ice. Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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