ROWE CANDY MERCHANT

Year Published: 1954

Format: 16mm

Description: This black & white sales/promotional film is about the Rowe candy vending machines and how easy they are to operate. Copyright is circa 1954. Rowe Vending Machine Co. was founded in 1928. Titles: The Rowe Candy Merchant (:09-:25). A plane lands at an airport, Chicago Midway Airport. Exterior of the airport. Cars in the parking lot. Men walk past the Rowe vending machines. Pastry and candy machines. Candy machines have different models, these are explained in detail. A mounting bracket. Candy machine. Mounds, Hershey are potential candies the machine can vend. A man opens the vending machine. Inside of the machine, the inventory is shown, gum/mint columns, numerous candy columns (:26-3:36). Pastry options. exterior of a full candy machine. Baby Ruth, Milky Way, Clark brands. A hand moves the operating knob, if an option is unavailable, the knob won't move and a sold out decal appears in the window. The coin slot is fed coins. Coin return is touched and the coin is returned. A man pulls the knob, gets his product and change (3:37-6:00). An operator uses a screwdriver on the interior of the machine. The changer bank is shown, the nickels come out of the machine. Coin master replacement is simple. Interior of the candy machine. Columns are easily changed. A man removes one column (6:01-8:11). Shelfs can also be removed. Changing from one price to another is simple. An operator removes the entire candy base. A knob is pulled with a string. The machine is shown without candy. All pieces of product are in the front, not the rear. Leveling for the machine is easy with the turn of a screwdriver (8:12-10:17). The base is opened where extra product is stored. The operator stands next to a working machine. He wipes down the machine. A bracket contains the operator's information so he can be reached. Shelves are reset by the operator (10:18-12:11). A lever is pulled down in the machine. Coin box is shown filled with coins. The box sorts the coins. An ace lock protects the machine. Columns of the machine. A display bar is easily moved. Rowe Service label on the machine (12:12-14:06). A man cleans the candy machine, he polishes it. He unlocks the ace lock and opens the cabinet door. Slides out the coin box. He reloads the changer. He grabs the coins. He goes through the shelves and counts the number of bars sold, puts down the number on his clipboard. He rotates his stock. He resets the shelves. Gum/mint columns are reloaded, seen close up. Gum slides into place (14:07-16:51). Mints and then candy bars are loaded into the machine. New candy is added, changes the display as well. He coin tests the machine and pulls some knobs. He wipes down the machine once again (16:52-18:37). He puts in a test coin. Rowe Manufacturing Co, Inc logo (18:38-19:14). End credits (19:15-19:31).

Complete Record:

Transcription

the role manufacturing company pioneer and automatic merchandising for more than a quarter of a century and the world's largest manufacturer of automatic merchandising equipment welcomes you to the world's busiest airport here 360,000 planes arrive and depart and more than 22 million passengers and friends annually visit America's aviation crossroads which like thousands of factories schools default service stations parks and stores across the nation offers its visitors modern facilities for rest and refreshment the famous roll family of vending machines offers sandwiches ice cream pastries milk and candy the roll candy merchant was so named because it is truly a merchant as well as a machine a super salesman it is versatile attractive makes change displays merchandise to best advantage and is considerate of customers as a machine it is rugged simple to operate easy to service swiftly into the candy merchants have gone 26 years of accumulated row experience engineering and manufacturing know-how and trained organization the candy merchant is available in the following models the eight column on a cabinet base offering six possible varieties of candy plus two columns of packaged gum or mints the seven column machine offering a possible seven varieties of candy either of these two models may be installed without the cabinet base by mounting it on the wall with the mounting brackets shown here in addition to these two models there is also available a theater model with special exterior finishing to blend into a theater motif plus special soundproof treatment to reduce bothersome noises effective illumination is provided for the display the candy merchant is designed to assist customers in the making of their brand selection a maximum variety of types and brands of merchandise is made available and what's more the customer is able to spend five or ten cents as his taste and first dictate look at the variety of confectionery and bakery products this machine can bend and this is only a display of samples by no means the complete assortment which can be merchandise price size shape weight no matter the role candy merchant can sell it a good candy counter not only offers broad variety of merchandise but also mass displays enough goods to assure customers that there will always be supplies on hand when the customer makes its purchase so does the candy merchants just look inside this machine at its potential large inventory capacity no wasted space here on the left of the mechanism are two gum and mint columns with 50 pack capacity for gum and 45 pack capacity for mints if the candy bars are of medium thickness then the 20 count column is the answer and if they are flat then use the 30 bar column the numerals attached to each column or for the purpose of illustrating size and are not part of the machine when delivered by the factory thus this model could offer as many as 275 units of merchandise at one time more inventory than any other candy machine and if thick pastry or special products are selected then the 15 count column is used no guessing by customers necessary as to price a product sold by this machine or whether merchandise is in stock this machine plainly tells the customers the selling price of each and every brand and by means of a clearly visible indicator advises the would-be patron when this particular brand is sold out so that he can make another choice without having to waste time inserting coins and trying to purchase from empty columns what's more customers often conclude that when an empty column refuses to vend that the entire machine is out of service result dissatisfied customers and no sales for the operator in addition to the sold-out sign the customer is made aware of an empty column by the solid fixed position of the operating knob as compared with the free movement of a pull knob on a column which is not empty every good candy Department promotes sales and assist customers by special merchandising so does the candy merchant the specially designed display window on the left of the cabinet can be used in the 7 column model to display a new brand merchandise of which there is an overstock or seasonal goods like chopped at Easter eggs are Valentine hearts this is just a simple way of advertising the special more detailed merchandising techniques are also applicable and here's another prerequisite of the good candy counter the customer must be able to buy the merchandise with such change as he has so our candy merchant will accept a dime coin two nickels or one nickel if dime coin is inserted to buy a dime bar fine but if a dime is inserted to buy a nickel bar and the merchant is temporarily out of change has happens to all candy counters occasionally then the Machine politely refuses to accept the customers coin because it isn't able to make the correct change customer then need only operate the coin return lever with one gentle stroke the coin is returned right here in this handicapped receptacle no fumbling all over the delivery tray necessary for return coins or change either for that matter notice how easily this coin return lever can be operated no banging or cursing needed here now let's have our customer reinsert his point and this time there is plenty of change as is normally the case here comes as merchandise and there is his nickel in change occasionally the display glass may be broken it is easily removed and replaced note tugging or gymnastics with special tools required exchange of glass is fast and simple and even more important know specially painted glass and unusual thickness is required the operator can purchase his glass replacement from the nearest glass dealer no need to pay Freight on shipments of special glass thus time and money are saved if repairs or adjustments are ever needed to the coin mechanism simply slide the patented coin master forward and out of the machine by lifting it securing latch lever adding nickels to the changer to re-establish desired inventory figure is simple and fast the path of the nickels can be observed an inventory quickly checked through the openings as shown emptying the change of Bank is even faster just push the button and there are all the nickels right in the hand replacement repair and cleaning of the slug ejector does not require tools of time just tilt and lift the coin master is easily set on the flat surface its replacement is simple and thus so as maintenance of the candy merchant one or two extra mechs for routine exchange will keep your row and tip top operating condition from the absolute minimum of wasted motion at the location once your coin master is on the bench in your shop you'll observe for yourself its simplicity of design and sturdiness of construction the candy merchants promise you flexibility and here it is columns can be easily changed on location here is the route servicemen about to install a 15-pound column in place of the 20 count which has been removed just five screws to insert and there you are capacity of the machine can be changed as often as the operator wishes future changes in the thickness and shapes of candy bars won't frighten this machine and even more important won't embarrass the operator owner by making his equipment obsolete if a column should become non operative no need to remove the whole magazine and haul it into your shop just have the route man replace the defective column at the time of his next service not even a mechanic's trip is required well let's go on a step further into this flexibility matter suppose that just one shelf in the column is bent accidentally no need to remove that column even each and every shelf in the magazine clips easily into its operating position the route men can slip out the bench shelf and replace it as easily as he fastens a safety pin notice the shining non-corrosive aluminium material of which the shelves are constructed if your machine is shipped by the factories set for either 5 cent or $0.10 bending then your candy machine can bend either price merchandise in any or all of its columns the same is true on the 10 and 15 cent model from one price to another requires just turning the price differential lever to change the price sign just rotate this disc to its correct position no cards to remove or reinsert easily cleanable plastic is used to make these signs one man can easily remove the entire magazine from the candy merchant thus installation of this machine on base or wall is a simple one-man job repairs and maintenance need the same one man not to the candy merchant isn't bothered in the least by pulling and forcing the operating handles solid construction prevents damage to the mechanism either when the handles are pulled off words are driven forwards a simple positive spring release moves the non reverse ratchet aside so that the operating handle returns to rest position no damage or free candy either here is the secret of simplicity and flexibility shown in changing columns or shells every moving part or operating mechanism is mounted on the front nothing in the rear it is hardly conceivable that it would be necessary to remove the magazine from the cabinet for repairs because there will be no reason for working on the rear of the magazine since nothing is back there the leveling of the machine at time of installation or any other time is just as simple as inserting this screwdriver and adjusting no up ending the machine required to check into justman it isn't even necessary to tilt or lift the machine to change level or adjustments while we are viewing the base let's take a peek inside my it looks like a warehouse and that's what it could be if the operator so chooses this cabinet base is a welded steel Locker securely protected against Behrman insects and thieves a good candy dealer is also a profitable one so is the candy merchant this streamlined modern machine was designed to assist its owner the vending operator to earn more profit with each and every candy merchant and the design features incorporated in this machine make the work of the route serviceman simpler and faster note the neatness simplicity and attractive appearance of this machine no towering wasted height here no matter where instead all here is another design feature guaranteed to make the life of the route service man happier and the Machine more attractive which of course sells more merchandise no curved our groove surfaces are to be found on this cabinet the snow ledges are areas to collect dust and dirt just a simple up-and-down motion of the cleaning cloth is required to put a lustre on the baked enamel painted surfaces there is no need to dig dirt out of corners this is another seemingly incidental fixture on the candy merchant which can be very handy this bracket is intended to hold an identification card which can contain such data as operator's name and address operators license number operators machine identification number machine key number and so forth zip zip just like a zipper the operators route serviceman can unload an entire column with one movement and reset shelves just as fast no danger of not resetting shelves correctly or half setting them fast simple and positive this ease of unloading a column tends to encourage servicemen to rotate candy in each column more often so as to assure selling older merchandise first and keeping candy fresher always the road changer is self-loading only 15 nickels 75 cents are necessary to start changer off when machine is installed then as nickels are dispensed and changed to customers using dimes change is automatically refilled by nickels inserted by other customers when change or inventory is filled additional nickels which are inserted are diverted directly into the cashbox this reduces the amount of cash frozen into change your inventory and the route man's labor and refilling the changer this coin box has built into units so the dimes are deposited in the smaller compartment and nickels in the main box proper no need to fumble for nickels to refill changer also of operator wishes to bag nickels and dimes separately this design in the Box eliminates sorting of coins if cash is counted at location then the operator is unable to count much more quickly now that the candy merchant has helped the operator earn more profits by making more sales here is the way the Machine protects it for him the sturdy cabinet door is securely locked with the ace lock pick proof and recognized throughout the automatic merchandising industry as the outstanding lock available the route serviceman doesn't have to be a mathematical wizard to record sales or inventory every fifth shelf is painted red so that account can be taken fast note how simple the wrought serviceman can remove a display bar and replace it with another nothing to unlatch or move out of the way just lift the old bar and drop its replacement now our servicemen will demonstrate the advantages and features of the candy merchants by performing a typical service as Joe applies the cleaner polish he really appreciates those flat surfaces and rounded corners leaving the polish to dry he next unlocks that pick-proof sturdy ace lock and opens the cabinet door make every motion count don't waste energy or time Joel slides the coin master forward and eliminates straining the eyes or guesswork counting nickels needed to refill changer to full inventory the divided coin box practically puts nickels right in his hand so he can reload changer fast little danger here of dropping a dime into the changer instead of a nickel even if this were to happen the row changer would not Jam as some do because the dime would bypass the changer Reserve and drop into the coin box next the money is bagged and tagged Joe combines nickels and dimes but he could just as readily separate them yet the operators systems are required those red shelves help Joel count the number of bars sold and enter on his route record cards he can count by 5 much faster than by each individual shelf you know when you observe procedures that are different or which seem to be incorrect please bear in mind that our service man is using his service method and not necessarily the best or even the recommended procedure every service man has a slightly different technique but the candy merchant speeds up and lightens the job no matter what the technique a good service man always rotates his candy and the Roll candy merchant helps by simplifying the removal of bars with that zipper action now Joe removes the weights from the gum and mint columns and resets the shelves again zip zip quick as a flash reloading the government columns is fast and simple - for a better view let's look again at the gum and minting but closer this time the gum just slides into place Joe doesn't have to insert it at the top of the column and guide the packages down the mints load the same fast and direct way anyone for a fast game of poker oh that's Joe shuffling candy bars nod cards see how he can deal right off the top and into the shells if he dealt any faster he'd probably be thrown out of the game as he puts a fresh new brand of candy and replacement for another brand he leaves the new display bar on that handle edge over the operating handles now just drop the new display bars into the display tray which centers and positions the bar automatically before Joel closes the cabinet door he always coined test the machine just a small extra precautionary measure which the candy merchant passes with flying colors removing the dried polish from the cabinet restores that mirror bright attractive appearance again finally Joe inserts his test coin and operates the coin return lever for the gentle stroke he returns the coin into that handy Cup from which it can be removed with one fast motion without hunting or fussing behind this candy merchant and all other roll machines is the outstanding name and automatic merchandising today a name that has helped shape buying habits throughout the nation in its more than quarter century of pioneering the name of roll on a vending machine stands not only for special designing engineering and manufacturing skills but also for every aspect of the operators know-how all roll machines are designed and built with the operator in mind this candy merchant is part of rolls trailblazing in the fields of design of manufacture and of operation a trailblazing which has produced better and better machines for more than 25 years and will continue to do so [Music]


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