Richland Mall Spot Outtakes (1996) - Damon Crump Collection

Duration: 0:11:49

Year Published: 1996

Sound: silent

Description: In this silent raw footage of a 1996 advertisement produced by Damon Crump, shirtless construction workers discover a magic star that transports them to Richland Mall in Waco, Texas. The muscular, sweaty men toil surrounded by steam and sparks, swinging hammers and grinding metal. Finally breaking through a slab of concrete, they find a glowing star that appears to link to the mosaic star in the center of Richland Mall. The final version of this ad won Crump two industry awards in 1997.