Retailing institutions and changing environments

Duration: 28 min

Year Published: 1965

Creator: American Marketing Association

Format: 16mm

Color: B&W

Sound: sound

Description: Interviewee: Delbert J. Duncan, Emeritus Prof. of Marketing, University of California;”Interviewer: William J. Stanton”;”Title from distributor’s catalog: Responses of selected retail institutions to their changing environment”;”SUMMARY: Dr. Duncan explai

Metadata Source:UNT Digital Library