Research Points The Way: Marketing American Food

Duration: 28

Year Published: 1967

Format: 16mm

Description: Points out that few urban-dwelling Americans are aware of the complexity of today's food production, processing, and distribution system. Even fewer are knowledgeable about the kind of research being conducted to help increase the efficiency of this system--to get food from the farm to the consumer faster in order to preserve its quality, reduce waste, and lower costs. Shows the type of research being conducted and the manner in which problems relating to major foods are attacked and solved. Also mentions the challenges and fascination of research as a career.

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