Reel Four Commercials

Duration: 1200 ft.

Year Published: 19501960

Complete Record: 1) General Electric Refrigerator Freezer with Frost Gone, b/w, est. mid 1960s. insane dancing housewife who sexualizes refrigerator. 2) Westinghouse portable dishwasher. color, est. mid 1960s. Man walks through diner collecting dirty plates and sticking them into the portable appliance. severe red shift. 3) RCA Victor television. color, est. late 1950s. animation of house getting rocked by a tornado, but the television inside survives and works just as well as before. 4) Westinghouse Heavy Duty Clothes Washing Machine. color, 1966. Crime drama parody and woman in nightgown. red shift. 5) Oily Bird Household Lubricant by Ronson. color, 1965. animated magician transforms man into various appliances and “Got a squeak? Give it the Beak!” 6) Westinghouse clothes washer. color, 1966. Gun duel parody, dueling men talk about delicates and permanent press. red shift. 7) Fruit of the Loom Panty Hose. B&W, 1967. Heist parody. Panty hose so cheap “it’s a steal”. 8)Van Heusen Permanently Pressed shirts. B&W, 1965. Chinese laundry tries to iron out permanent press. Stereotypes. 9) Van Heusen Permanent Press Shirts, “Vanopress”. Color, 1966. Chinese laundry #2: stereotypical chinese laundry men try to take out permanent crease. red shift. 10)Volkswagen Beetle. B&W, 1968. Charlie Chan mystery, featuring caucasian man in “asian face”. 11) Clairtone Color Television. color, 1967. television in back seat of luxury car and doorman. White men of prestige use television once then sell it to “you”. red shift. 12) Dry Dock Savings Bank. color, 1968. Three people leisurely ride on bikes through Manhattan and into bank to conduct their financial transactions. red shift. 13) Maypo Oat Cereal. B&W, 1960. Animation / cartoon of father trying to convice young son to eat new cereal. 14) Post Grape Nuts Cereal. B&W, 1961. Danny Thomas and Buddy Hackett talk about Buddy’s family and their love of cereal to audience laughter. a bit clipped at end. 15) General Mills’ Trix cereal. color, 1966. Cartoon of “silly rabbit, Trix are for kids”, rabbit pulls carrots from ground, sings and dances. 16) Sanka Coffee. B&W, 1961. Andy Griffith and Opie aka Ron Howard on porch. 17) Medaglia D’Oro Espresso caffe. B&W, 1967. Husband glued to tv, wife tries to get his attention and eventually wins it with a sip of espresso. 18) Savarin coffee. color, est. early 1970s. South American boat ride. red shift. 19) Salada Tea. B&W, 1964. Grannies on motorcycles. 20) Savarin coffee. color, 1965. Celebration and fiesta in the streets after coffee is approved. red shift. 21) Lucky Strike cigarettes. B&W, 1954. Song and Dance Jingle, animated and live action. 22) Camel Cigarettes. color, 1967. African safari hiker. red shift, color fade. 23) L&M cigarettes. color, 1967. James Bond style diamond theft. red shift. 24) Chevrolet “Let’s See the USA” / Trade’N’Travel Time; road trip promotion. color, 1960. Lorne Greene and views of the country. Helicopter shots of car driving through desert. Aerials of desertscapes and cityscapes featuring 1964 World’s Fair. New York, Chicago, San Francisco cable car, fisherman’s wharf, Washington D.C. and aerial of Washington Monument, ground shot of White House / Executive Mansion / Capitol Dome, Lincoln Memorial, Jefferson Memorial (?), University of Virginia Rotunda. Pastoral scenes of U.S. featuring a driven chevy. Niagara Falls. Yosemite, fishermen in stream netting fish. John Ford type shot of lone man on horseback galloping through desertscape, deer wading through pond in front of Grand Tetons, various wildlife shots. Shifting sands in desert, Grand Canyon featuring multiple cars on buttes. 25) GT&E television, telephones. color, 1964. Around the World, products situated in various parts of the world and their “cultures”. red shift. 26)GT&E General Telephone and Electronics promo, featuring Sylvania Lighting. color, 1967. pop artist. boxing shots and freeze frames, photo bulbs igniting, still of mother and newborn, developing photo image in water bath, fashion models, zoom out of tanning woman with tanning spectacles eating maraschino cherry, protozoa, zoom in and out of man painted silver with devil ears and large circuit board affixed to forehead that presumably controls flashing bulbs positioned to look like devil horns, tech shots of phones and circuit boards, coco the sailor clown on old school standing telephone, zoom into human eye transforms to eye of an owl, quickly edited clips of skydiving, rocketry, bullfight, astronaut, sports clips, silent film footage, Albert Einstein, anti-vietnam hippies protestors flower children rock group. red shift. 27) State Farm Insurance. B&W, 1961. Gangsters in diner with Jack Benny and Dan Duryea. 28)Travelers Insurance Companies. color, 1967. Bumper cars. red shift.